Digital Merchandising Lead

Company Description

In the coming years we focus on elevating the full H&M experience in the eyes of the consumers through Product, Experience and Brand, guided by our Brand Plan. Do you want to be part of making us succeed?

In Region North Europe, we are taking the next steps to accelerate towards our brand direction by reshaping our operations. To achieve our ambitions, deliver on our goals and create value for our customers, our colleagues play a key role. With clarified roles and responsibilities, we continue to execute with speed and adapt to the changes in the world around us.

Job Description

As a Digital Merchandising Lead Retail, you will drive execution of the commercial agenda and merchandising strategy together with Merchandise Managers to exceed financial targets. You have a deep interest in the customer and consumer and use customer centric approach in everything you do. You use your retail knowledge and understand synergies between channels, and interest in product, strong analytical ability, and commercial skills, enabling you to constantly improve customer shopping experience in market. It is of great importance create strong buy from operational teams in which will help to implement and execute regional strategy.

As Digital Merchandising Lead your main responsibilities include but are not limited to:

Implement & execute regional merchandising strategy and commercial priorities:

• Be up to date with regional assortment and demand & inventory strategy.
• Execute regional assortment direction in close alignment to omni merchandising manager.
• Set product and category must-wins for the Ecommerce channel which are shared with the Ecommerce Lead to optimize product exposure strategy.
• Optimize local selling peaks driven by calendar and customer shopping behavior.
• Be responsible to share information towards the digital team regarding availability, activation plan, deal structures to support excellent execution on site.

Drive in and post season inventory management:

• Pick full price, discount, and sale activities in line with regional merch direction.
• Execute stock management, sale and EOP in line with the regional strategy.
• Execute commercial reduction activation in line with regional guidelines.
• Execute regional strategy for commercial impact on key product categories omni (re)act based on in season performance.
• Follow-up on stock and resolve issues together with regional Merchandising manager and E-commerce Lead.

Follow up and inform about progress:

• Know your market retail situation and customer profile.
• Provide commercial team with constant & structured sales follow-up for the channel.
• Review your commercial plan periodically and suggest improvements for next year.
• Follow-up commercial initiatives in store to confirm or adjust actions needed to meet the regional merchandising strategy.
• Follow-up commercial results and KPIs and benchmark between areas, sales markets and other regions.

Qualifications

Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for openminded team players that by being curious, innovative, and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.

Besides your personality we see that you have:

• Previous experience within merchandising, inventory optimization or supply and demand planning.
• Able to work independently and be self-motivated while still working within a team environment and fostering a strong team collaboration.
• Strong digital knowledge and commercial drive for product excellence.
• Sales-driven and have a strong commercial awareness and salesmanship.
• Analytical to follow up and estimate performance.
• Understanding of products, stock- and product lifecycle-management.
• Good skills in MS Office, especially in Excel and PowerPoint.
• Collaborative, with excellent communication and presentation skills.
• Fluent written and spoken English.
• Previous experience in executing commercial plans.
• Previous experience in and post season stock management.
• Knowledge in operational best practices and routines for digital

Additional Information

We are more about personality and competence - leadership and value driven approach are key. If you feel your experience, skills and ambitions are right for this role, apply by sending your application through the career site as soon as possible but no later than October 23, 2024, and initiate the dialogue with your current manager.

This is a temporary contract for 12 months. The position is based in our Regional Office in Stockholm and reports to the Merchandising Manager.

Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.